Hunstville, Alabama

Professional football player and Hall of Famer, Walter Jones of the Seattle Seahawks, built a 14,000 square foot home outside of Huntsville, AL. The property was a vacation retreat for Mr. Jones and his extended family. The custom built home was designed to encompass everything that he and his large family wanted, including 15 en suite bedrooms, a regulation sized football field, a tennis court, and a massive swimming pool.

With his children now grown and the property being used less, Mr. Jones began the listing process and used multiple price reductions to try to attract interest. Buyers responded, but felt the home would be an ideal bed & breakfast or a small hotel, but the area, nor the property expenses made this practical. An end user would have to be found that had interest in such a large home with a lot of bedrooms, but with little communal interior gathering space.

---

Interluxe knew a broader campaign was necessary. Interluxe identified the appropriate base of buyers and used a very specific marketing campaign to notify this base. This included various direct sales efforts to our database. Multiple marketing channels, intensive public relations, and an Interluxe onsite representative were all necessary due to the type of project. Due to the size of the property, it was important that the prospects not become overwhelmed by the size, scope or required maintenance of the property. Interluxe has commonly represented homes in excess of 15,000 square feet and has the expertise to manage and maintain buyers interest.

The Re/Max listing agents were an excellent source of local knowledge and of the complete property. With the Interluxe support they were able to focus their attention on qualified buyer development. Through this collaborative effort, buyers became excited about the property

---

The auction date created competition for ownership and resulted in a sales price that made everyone happy, but most importantly the seller and the seller’s sports manager. Interluxe generated more than 100 serious buyers for the listing agent to further develop interest with. The hard work was good investment because the price resulted in the 6th highest purchase price in Huntsville, Alabama’s county of Madison in the proceeding 18 months and the highest purchase price in Harvest, AL.